Itamar Benzaquen

The Seventh Eye staff writer. Read the original articles in Hebrew here

11.08.2014
Sheldon & Miriam Adelson. Photo by Olivier Fitoussi

Cheap Propaganda

In the footsteps of Israel Hayom's secret business model: new information rebuts claims about the sources of income for the Prime Minister Netanyahu's home-base newspaper • enhancing the impression that the free paper is not guided by standard commercial logic. Prices of advertisements in the free newspaper are significantly lower than those at the competing Yedioth Ahronoth, although they are in fact expected to be higher • Israel Hayom chose to disregard the findings • and refused to provide information about its elusive business model

Itamar Benzaquen